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Intellivision

Intellivision

Manufacturer
Mattel
Production
1979–1990
Generation
Gen 2
Type
Home
Region
US
Launch price
$275
Units sold
3.0M

About Intellivision

The Intellivision is a home video game console released by Mattel Electronics in 1979. It distinguished itself from competitors with more realistic sports and strategic games. By 1981, Mattel Electronics had close to 20% of the domestic video game market, selling more than 3.75 million consoles and 20 million cartridges through 1983. At its peak, Mattel Electronics had about 1,800 employees in several countries, including 110 videogame developers. In 1984, Mattel sold its video game assets to a former Mattel Electronics executive and investors, eventually becoming INTV Corporation. Game development ran from 1978 to 1990, when the Intellivision was discontinued.

Source: Wikipedia (text under CC BY-SA 4.0).

Read about the Intellivision in the Chapter 1: Foundations era of our long-form console history.

Library & collector facts

Software library

125licensed games

  • North America: 125

Release timeline

🇯🇵 Japan
March 22, 2017
🇺🇸 North America
November 1, 1981
Lifespan
11 years on market

Pricing

Launch price (1979)

🇺🇸 USD
$275
🇯🇵 JPY
¥49,800
🇬🇧 GBP
£199

Launch titles & exclusives

Launch titles

Las Vegas Poker & Blackjack · Backgammon · Armor Battle · Math Fun · Auto Racing

Pack-in game

Las Vegas Poker & Blackjack

Notable exclusives

Astrosmash · Major League Baseball · Utopia (early god/sim game) · Tron: Deadly Discs · B-17 Bomber (first console game with synthesized speech, via Intellivoice) · Advanced Dungeons & Dragons · Sea Battle

Final licensed game

Spiker! Super Pro Volleyball (1990) was among the last INTV Corporation releases; Mattel exited 1984, INTV continued production through 1990

Most valuable collectible

Magic Carousel (~$200+ CIB); Tower of Doom (~$150 CIB); INTV-era late releases consistently command premiums

Hardware specs

Cpu
GI CP1610
Gpu
Standard Television Interface Chip (STIC)
Ram
1K RAM, 6K ROM
Sound
GI AY-3-8914 (three-channels, one noise generator)
Display Output
Standard TV, 159×96 resolution, 16 color palette

Hardware revisions

  • Master Component(1979)

    original wood-grain launch unit with hardwired controllers

  • Intellivision II(1982)

    cost-reduced redesign, detachable controllers, sleeker black-and-silver styling

  • INTV System III(1985)

    INTV Corporation rebadge keeping the platform alive five years after Mattel's exit

Launch colorways & special editions

Launch colors
Brown / wood-grain top with brown base
Special editions
  • Sears Super Video Arcade (1979, rebadge); Intellivision II (1982); Intellivision System III by INTV Corp (1985); INTV System IV prototype (never shipped)

Modding scene

Difficulty
soft-mod
Custom firmware
N/A; modern flashcarts: LTO Flash! (the standard), Intellicart
LTO Flash! by Left Turn Only is the gold-standard flashcart and supports the full library plus homebrew; original controller disc replacement is routine maintenance (the gold contacts wear out)

Reception & legacy

Launch reception

Strong — its 16-bit-ish CP1610 CPU and clearer graphics made it look more sophisticated than the Atari 2600, justifying the higher price

Notable controversies

Mattel exited the video game industry in 1984 after ~$300M in losses; the famous George Plimpton head-to-head comparison ads triggered Atari counter-ad lawsuits and FTC complaints

Cultural significance

First serious competitor to Atari 2600; pioneered synthesized speech in console games (Intellivoice), networked gaming attempts (PlayCable), and the overhead-style sports template — Mattel's collapse defined what the 1983 crash looked like for non-Atari players

References

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Intellivision in the news

Recent coverage mentioning the Intellivision, gathered from 80+ gaming-news sources.